Ted Baker is a global lifestyle British brand, known for its “quirky” designs and high-quality designs offering menswear, women’s wear, accessories, and everything in between. Founder member and CEO, Ray Kelvin started working in his uncle’s menswear shop at 11 years old. This was the start of his successful empire. In 1988, Ted Baker was established when Ray opened a shirt specializing store in Glasgow. Today, Ted Baker is a renowned brand around the world.

Ted Baker not only offers apparel, it also offers sunglasses and ophthalmic glasses – you will find the same sense of humour, “quirkiness” and high-quality design in these products, keeping in line with the brand’s image.


Ted Baker prides itself on its clear and unswerving focus on quality, attention to detail and a unconventional sense of humour which has defined the brand since it’s very beginning. Since then, Ted Baker has delighted men and women with its contemporary and iconic designs and clever use of prints and unexpected quirks.

For women, Ted Baker’s Spring/Summer 24 optical designs take the lead from high fashion with beveled details and luxury five-barrel hinges. Oversized feminine shapes dominate with touches of 1970s glamour. The devil is in the detail with beautiful hidden gems, graduated metals and a playful use of seasonal prints. For men, optical styles reference vintage details including thicker profiles with strong bevelling and wide temples. Five-barrel hinges, hidden textures and patterned wire cores are welcome surprises for the wearer. Fun and playful, Ted Baker Spring/Summer 24 opticals offer ‘eyeconic’ classic styles combining signature prints and luxurious textures and finishes.


Glamorous Alice in Gloss Black is a thick acetate frame with an angular cut out temple featuring a brightly coloured floral print. A luxurious bevel detail and sparkling hidden gem inside the hinge underlines Ted Baker’s style-obsessed side. Signature metal ’T’ trims finish each temple tip. Delicate Daisy in Classic Tort features a jewellery-inspired ‘T’ temple with a metallic link detail. The classic tortoiseshell colour is timeless and another gold enamel Ted Baker ‘T’ is found on each temple tip. Bows are back with Freya in Shiny Light Gold. Freya’s feminine metal shape is balanced with a three-dimensional bow trim detail on the temples. A colour enamel infill on each rim adds a point of difference alongside on-trend purple tortoiseshell acetate temple tips. Bespoke nose pads and gold enamel Ted Baker ‘T’ motifs on temple tips combine to complete the women’s Spring/Summer 24 optical highlights.


Retro influenced Arthur in Classic Tort is a classic men’s browline style. A bespoke Ted Baker textured elongated ‘T’ on the temples and laser engraved ‘T’ print on the outside temple tip are signature details. Bespoke nose pads finish this vintage masculine style. Classic outfit essential Joel in Gloss Crystal Grey acetate is a classic men’s shape and is a classic, wearable style in this men’s optical collection. Joel is presented in an on-trend crystal grey with the eyeconic Ted Baker logo check print on the interior of each temple. A visible core wire and ’T’ on the temple tip completes the frame.

Rounding off the collection is elegant Ethan in Gloss Black. A stylish mix of black and classic tortoise acetate, this trend-led rounded frame has a new double Ted Baker ’T’ front pin and bespoke core wire with a textured ‘T’ design. A laser engraved ‘T’ print on the inside of each temple tip provides a final branding sign-off.

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