GUESS is one of the world’s most renowned brands. Founded in 1981 by the Marciano brothers who, inspired by European style, reinvented jeans, giving them a personal and innovative touch.

The vision of the two brothers has always prompted the brand to head for new frontiers, thereby allowing Guess to become an emblem of young, sexy and an adventurous lifestyle.

GUESS Eyewear SS24 Collection

GUESS presents its new eyewear collection featuring the brand’s iconic stylistic elements with refined innovations.

Animal prints become unmistakable patterns on the temples of sleek, vibrant sunglasses and optical frames. Sparkling glitter gives sihouettes a glam appeal. A new, sophisticated design inspired by the chain decorating the brand’s accessories constructs the temples and frames featuring the embossed GUESS logo on an elegant metal insert. The 4G pattern and the brand’s iconic peonies decorate the silhouettes with refined positions and dimensions, creating seductive visual effects on the injected plastic and acetate frames and stylishly decorating the top rim of metal frame fronts.

The logos, also present in a mega version, identify the character of the eyewear, defining the dynamic and contemporary personality of GUESS and appearing in a new and original way on lenses and transparent elements inserted in the temples of the most audacious styles.

Vibrant colors and gradient hues, wraparound and structured shapes, and styles with well-balanced and sophisticated rims express the versatility of a collection that is surprising and exciting.

Vivacity and color contrasts brighten the Kids collection, with sunglasses and optical frames created to play with shapes and colors in pure GUESS style.

The Originals line reveals a more balanced and universal side of the eyewear collection, featuring styles with classic shapes made trendy by a modern design that focuses on to the thickness of the rims and comfort of the frames.

The eyewear collections are on-trend yet timeless for him & her. The wide range embodies the DNA of Guess, with different silhouettes and daring combinations interpreted with modern silhouettes.

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