THE ESSENTIALITY OF ELEGANCE, THE SIMPLICTY OF LUXURY
Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship. Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,378 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.
In September 2020, Max Mara Fashion Group signed a licensing agreement with Marcolin Group for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses. Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form and color. The first eyewear collection created by Marcolin Group was unveiled and worn at the SS2021 Max Mara fashion show. Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.
The Max Mara world is characterized by a passion for beauty and curiosity for the unexplored. The new eyewear collection shapes this trend with rigor and personality, offering sunglasses and eyeglasses that bring the brand’s heritage of style and quality into the contemporary world. The frames designed around unmistakable shapes are made of high-quality materials and defined by extremely refined details. Charm, elegance, and versatility are the characteristics of a collection that gives every woman the opportunity to express strength and femininity through just one indispensable accessory.