Welcome to FrontierCo Vision! We are proud to bring you our fresh look and brand-new website as we evolve from SDM to FrontierCo Vision.

This extensive rebranding exercise sees us shift gears from the past to the future and underpins the commitment to our customers, our brands and, above all, your business.

“FrontierCo Vision is an extension of our ongoing long-term commitment to FrontierCo and South Africa. We have invested heavily in our business, we continue to focus on the empowerment of our client-facing staff and we now strive to capitalize on the momentum of the business by embracing a new identity,” said Paul Bertie, FrontierCo Vision Managing Executive.

Join us on this exciting new journey as we continue to provide you with the same exceptional quality and service you’ve come to expect from us. Let’s revolutionize the world of eyewear together!