OUR MISSION

The adidas brand has a long history and an unmistakable identity. Our strong bond with the sports world is the seed that has allowed adidas to flourish into an authentic lifestyle that speaks to entire generations with a language inspired by contemporary culture. From sports fields to busy streets, from gymnasiums to auditoriums, our Originals and Sport eyewear collections are where creative research, sustainable innovation, and high-performance materials naturally come together. Through them we always keep our gaze on each individual’s power to change the world.

TECHNOLOGY

Designed with a view to inclusive and sustainable sports, the adidas Sport Eyewear collection was born to inspire a winning spirit, with its outstanding technological tradition and quest for innovative designs. The result is a collection of extremely reliable and performing frames offering maximum ventilation, lightness, protection and grip.

ORIGINALS

The common vision and perspective of the brand define the mosaic of a world in which the real style of every modern sneakerhead comes to life. So whether you are on the pitch, by the pool or in the city, here you can find the perfect sunglasses for your own style.

SPORT

Our lightweight frames perform on any level, ensuring maximum ventilation, protection, fit and grip. Different types of lenses easily adapt to any activity, climate and visibility, in order to offer the best results for every style and sport.

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